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purple garland
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Price range
Great$5.85–$44.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,008.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 176K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand