59
purple flowers
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$19.72avg listing price — sweet spot $15–$100
Price range
Great$6.15–$58.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$568K$568K/yr · 1.0M searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,898.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand