50
purple and gold balloons
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but prices mostly outside the sweet spot ($6.02–$14.42) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good776.14avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 61K searches
Price range
Bad$6.02–$14.42cheapest to priciest tracked listing — scored on the share inside $15–$100