65
pull out bed
Launch itA $1.6M/yr market growing +7.2% this quarter with returns at 1.5% — clears our launch bar.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible18%top-5 brand share — no brand owns this niche
Market size
Great$1.6M$1.6M/yr · 2.9M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great427.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Avg price
Okay$309.83avg listing price — sweet spot $15–$100
Price range
Bad$15.63–$2630.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale