54
psalm 91
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-13.6% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great399.97avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.97avg listing price — sweet spot $15–$100
Price range
Good$6.46–$36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 213K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch