34
prestige
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$101.39avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 59K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Price range
Bad$22.11–$371.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,316avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.2%90-day search growth — must beat 0% to launch