57
prayer quilt
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great199.69avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$4.14–$61.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$147K$147K/yr · 241K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch