44
potted christmas tree prelit
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$79.77avg listing price — sweet spot $15–$100
Review moat
Great446.21avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$30.83–$189.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 89K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale