60
potion bottles
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$5.95–$35.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good978.73avg incumbent reviews — the moat a new listing must climb
Market size
Good$344K$344K/yr · 823K searches
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality