57
pot handle
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good812.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.22avg listing price — sweet spot $15–$100
Price range
Okay$4.61–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$93K$93K/yr · 161K searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand