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postcard album
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Review moat
Good1,082avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$6.79–$26.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 160K searches
Signals Low Review Barrier