52
positive potato
Worth a lookShows low returns (0.9%), but soft demand (-21.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$5.16–$36.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Review moat
Good990.46avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$310K$310K/yr · 609K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-21.2%90-day search growth — must beat 0% to launch