50
poppies
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($97K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.17–$27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,100.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 240K searches