63
popcorn bowl
Launch itA $874K/yr market growing +1.0% this quarter with returns at 1.3% — clears our launch bar.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Market size
Great$874K$874K/yr · 1.8M searches
Price range
Good$3.21–$39.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,557.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand