50
pom pom garland
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-12.9% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great479.01avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Good$5.21–$30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 422K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand