55
polaroid frame
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-11.3% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Review moat
Great498.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.97–$35.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$367K$367K/yr · 791K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand