51
pocket angel
Worth a lookShows low returns (1.5%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great325.56avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Price range
Good$5.09–$36.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 70K searches