43
plim plim
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Price range
Great$6.68–$70.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great482.55avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$131K$131K/yr · 837K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale