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plastic vases for centerpieces
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.09avg listing price — sweet spot $15–$100
Review moat
Great262.15avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.96–$77.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$296K$296K/yr · 468K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate