Skip to content
60

plastic oil dispenser

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 89Conversion 83Competition 46Returns 92Price range 64Avg price 73Brand share 38Review moat 24Quality gap 57

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+94.6%

90-day search growth — must beat 0% to launch

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.81

avg listing price — sweet spot $15–$100

Price range

Good$7.07–$29.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$129K

$129K/yr · 97K searches

Review moat

Bad5,260

avg incumbent reviews — the moat a new listing must climb

Trend