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Worth a lookShows searches that convert (10.7% search→purchase), but a deep review moat (15,003 avg reviews) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$5.90–$28.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$83K$83K/yr · 56K searches
Review moat
Bad15,002.74avg incumbent reviews — the moat a new listing must climb