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plastic mason jar lids
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$351K$351K/yr · 337K searches
Price range
Okay$4.85–$22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,756.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.09avg listing price — sweet spot $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality