65
plastic jars with lids
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great$21.40avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$9.04–$37.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$720K$720K/yr · 805K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,640.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand