54
plastic gems
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$5.41–$56.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,754.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 189K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand