54
plastic frames
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$3.07–$41.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,586.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 51K searches
Signals No Dominant Brand