58
piping tips
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$3.21–$63.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$881K$881K/yr · 1.1M searches
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,377.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand