35
pink weighted blanket
Skip itSoft demand (-20.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$42.73avg listing price — sweet spot $15–$100
Price range
Great$14.31–$62.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,256.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 95K searches
Growth
Bad-20.3%90-day search growth — must beat 0% to launch