48
pink vanity
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great356.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$133.31avg listing price — sweet spot $15–$100
Market size
Good$546K$546K/yr · 890K searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$13.53–$255.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale