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55

pink toothbrush holder

Worth a look

Shows low returns (1.7%), but a small market ($89K/yr) keeps it on the watch list.

Market size 22Growth 42Conversion 40Competition 77Returns 80Price range 71Avg price 74Brand share 75Review moat 65Quality gap 42

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.88

avg listing price — sweet spot $15–$100

Price range

Good$5.15–$39.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good909.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$89K

$89K/yr · 187K searches

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