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53

pink soap dispenser

Worth a look

Shows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($81K/yr) keeps it on the watch list.

Market size 20Growth 33Conversion 28Competition 80Returns 62Price range 75Avg price 69Brand share 91Review moat 71Quality gap 38

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$7.01–$39.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good643.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.25

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$81K

$81K/yr · 253K searches

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