37
pink sash
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Review moat
Good616.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.73–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$9K$9K/yr · 28K searches
Signals High Returns