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pink rose petals
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,720.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 145K searches
Avg price
Bad$7.97avg listing price — sweet spot $15–$100
Price range
Bad$4.68–$16.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch