47
pink pillar candles
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.86avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$7.80–$80.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great403.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 45K searches
Growth
Bad-54.7%90-day search growth — must beat 0% to launch