51
pink pampas grass
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-18.7% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Price range
Good$7.64–$36.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good781.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad$72K$72K/yr · 121K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand