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Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Good500.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Market size
Bad$50K$50K/yr · 95K searches
Price range
Bad$4.62–$15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand