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pink hanging flowers
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a small market ($63K/yr) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Price range
Great$5.91–$49.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good966.9avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 129K searches
Signals No Dominant Brand