54
pink desk
Worth a lookShows low returns (1.4%), but weak search conversion (0.7%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$95.35avg listing price — sweet spot $15–$100
Market size
Good$693K$693K/yr · 1.1M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$30.49–$165.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,869.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price