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pink christmas blanket
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.97avg listing price — sweet spot $15–$100
Price range
Great$11.81–$34.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great425.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 153K searches