55
pink cabinet
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.20avg listing price — sweet spot $15–$100
Review moat
Good526.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Price range
Okay$19.55–$310.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$64K$64K/yr · 148K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale