50
pink backdrop curtain
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($74K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$4.91–$53.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,949.98avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 115K searches
Signals No Dominant Brand