47
pink and green balloons
Skip itPrices mostly outside the sweet spot ($4.06–$16.69) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good752.31avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 100K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Price range
Bad$4.06–$16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand