60
pin display
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$5.31–$43.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good923.96avg incumbent reviews — the moat a new listing must climb
Market size
Good$289K$289K/yr · 730K searches
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand