66
pillows
Launch itA $56.8M/yr market growing +2.6% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$56.8M$56.8M/yr · 33.1M searches
Avg price
Incredible$30.30avg listing price — sweet spot $15–$100
Price range
Great$5.79–$75.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 6% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad35,536.08avg incumbent reviews — the moat a new listing must climb