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Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but high returns (5.8%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.85–$39.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$212K$212K/yr · 384K searches
Review moat
Okay2,527.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Returns
Bad5.8%return rate — above 5% kills the launch gate