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Worth a look

Shows a sweet-spot price point ($20.22 avg), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 33Conversion 21Competition 86Returns 64Price range 73Avg price 88Brand share 77Review moat 44Quality gap 38

Avg price

Great$20.22

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$5.79–$122.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,142.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 131K searches

Reviews