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Skip itPrices mostly outside the sweet spot ($4.76–$14.73) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,257.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Market size
Bad$67K$67K/yr · 138K searches
Price range
Bad$4.76–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand