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philadelphia eagles party decorations & supplies
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Great473.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Great$5.70–$44.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 143K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch