57
pennant banner flags
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$5.73–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good718.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$191K$191K/yr · 509K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality