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paw print mold
Worth a lookShows searches that convert (9.0% search→purchase), but a small market ($60K/yr) keeps it on the watch list.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+41.2%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,080.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.03–$30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 63K searches