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60

paper flowers

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 32Conversion 24Competition 91Returns 75Price range 86Avg price 84Brand share 88Review moat 53Quality gap 35

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$6.18–$85.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.75

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Market size

Good$391K

$391K/yr · 1.1M searches

Review moat

Good1,388.49

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Reviews